Hi there,

You can do excellent work and still have a hard time getting the next customer.

Sometimes the problem isn’t your service. It’s that a potential customer can’t quickly tell what you do, whether they can trust you, or how to reach you.

This week, let’s look at three small ways to make those answers easier to find.

🔍 1. Look at your business like a customer

A new small-business marketing report from BrightLocal compares how business owners market themselves with how people look for local businesses. One useful reminder: customers may check more than one place before choosing who to call.

Try this on your phone. Search for your business by name, then look at your Google Business Profile and website as if you’ve never seen them before.

  • Is your phone number easy to find and tap?
  • Can someone tell what services you provide and where you work?
  • Do your hours and website link look right?
  • Is the next step clear: call, request an estimate, or send a message?

For example, a pool company might say “pool services” on its home page. That sounds fine, but a homeowner may still wonder whether the company offers weekly cleaning, repairs, or both. A short, clear list can answer that question.

⭐ 2. Make reviews part of the job

A review gives a future customer a glimpse of what it was like to work with you. It can also answer questions you may not have thought to put on your website.

When a job is complete, make it easy for customers to share honest feedback. Google explains how to create a review link or QR code and request reviews.

You could say:

“Thank you for choosing us. If you’d like to share your experience, here’s a link to leave a Google review.”

Ask for honest feedback, not a certain star rating. Don’t offer a discount or gift in exchange for a review. And take a few minutes to respond thoughtfully, including when the feedback is less than perfect.

A response doesn’t need to be fancy. Thank the customer, acknowledge what they shared, and, when there’s a problem, offer a way to discuss it privately. Avoid sharing a customer’s personal details.

☎️ 3. Follow the inquiry all the way through

Getting found is only the beginning. Picture a homeowner who finds your profile, likes your reviews, and sends a message while you’re on a job. What happens next?

Take five minutes to trace a recent inquiry:

  1. Where did it arrive?
  2. Who saw it and when?
  3. Did the customer know what would happen next?
  4. Was the estimate sent?
  5. Did anyone follow up if the customer didn’t respond?

If you don’t know the answer to one of those questions, you’ve found a useful place to improve. A shared inbox, a simple list, or a reminder can be enough to get started. You don’t have to buy another tool before you understand the problem.

✅ Your action for this week

Pick one of these checks and do it today. If your contact details are wrong, fix them. If a review needs a response, write one. If an estimate is waiting for a follow-up, reach out.

Keep a simple note of what you change and any calls, estimate requests, or replies that follow. One change won’t tell the whole story, but keeping track will help you learn what deserves more attention.

A quick note from Miller Growth Co.

If you’d like another set of eyes on how customers find and contact your business, reply to this email with “REVIEW” and your business name. I’ll explain how our free visibility review works.

Talk soon,

Robert Miller
Miller Growth Co.